The ubiquitous Keurig. (Sergi Alexander/Getty Images For SBWFF)
The Atlantic interviewed John Sylvan about inventing the K-Cup and then underestimating what a terrible idea this was for trash. Or how ridiculously cheap he was selling out for.
Mother Jones counted all 8 billion discarded ones and concluded the damn things would wrap around the Earth more than 10 times.
“I feel bad sometimes that I ever did it,” he said.
What are you doing as you read this, and who else is around?
This is in part to the growing number of single people. I don't know who the NPD Group are, but on the bright side they find this all encouraging if you want to market single-serve foodstuffs.